Facebook confirmed yesterday that it has begun testing a new “subscribe” feature for users and pages. The feature lets users follow a user or page and receive notifications when a new update or piece of content, such as a picture or video, occurs.
The new feature may be a move to make someone’s news feed more specific and relevant to users. With the average user having 130 friends, it can make it difficult to stay up-to-date on what everyone’s doing. With the “subscribe” feature, a user could choose the top friends they want to follow and see their updates in the notification stream, similar to what happens when someone comments on one of your updates. It also sounds much easier than managing your news feed settings for multiple groups of Facebook friends.
via Facebook moves in on Twitter’s turf with new follow feature | VentureBeat.
