“90 percent of people consult with a friend or expert before making a decision,” Microsoft says in promotional materials for the new Bing, announced Thursday and rolling out over the next few weeks. The pitch sounds just like Google’s plan for Search Plus Your World, which peppers your search results page with content from Google+, the company’s social network. Microsoft’s doing a few things differently: it’s including social data from Facebook, Twitter, Google+, Blogger, and soon, LinkedIn, Quora, and Foursquare. The idea is that these social results will be inherently more relevant than Google’s simply by virtue of including more social networks, and in an unobtrusive manner.
With its “most significant” Bing update ever, is Microsoft the first to get “social search” right? Read on to find out.
via With new Bing, is Microsoft the first to get ‘social search’ right? – The Washington Post.