Amazon.com Inc. (AMZN) could disrupt a tablet market dominated by Apple Inc. (AAPL) if the online retailer is willing to sell its own, widely-anticipated device at a loss, according to research published Monday.
Forrester Research analyst Sarah Rotman Epps wrote that while “Amazon taking on Apple is a bit like David taking on Goliath,” if Amazon proves willing to sell its tablet relatively cheaply and leverage its brand and surplus of online content, it could make a significant mark.
Specifically, if Amazon prices the as-yet-undisclosed tablet at less than $300, the Seattle-based company could sell up to 5 million units in the fourth quarter of this year, the analyst wrote.
Apple currently sells versions of the iPad for prices ranging between $499 and $829.
The Wall Street Journal has reported that Amazon could release its tablet as soon as October.
via Amazon Could Disrupt Apple’s Tablet Dominance, Analyst Says – WSJ.com.

