E-mail marketing giant Epsilon will build an industry-leading security system in response to a March 30 breach in which thieves gained access to the e-mail addresses and names of partner’s customers, the CEO of Epsilon’s parent company said Thursday.
Epsilon had “very strong” security measures in place before the breach, but additional improvements are coming, said Ed Heffernan, president and CEO of Alliance Data Systems.
“Bottom line, we will emerge not just with strong security protocols, but industry-leading,” he said. “We’re essentially going to build Fort Knox around this thing. We’ve taken the position now that it’s not good enough to be at or above the industry [standard], we need to be the absolute leader in the industry because we are the largest player.”
Epsilon’s e-mail marketing technologies will sacrifice some flexibility and user-friendliness for security, Heffernan said during a conference call about his company’s quarterly profits. Heffernan didn’t disclose what new security measures the company planned to take.
via Epsilon pledges to build ‘Fort Knox’ around breached system – Computerworld.


