Kraft Foods Inc. launched arbitration proceedings against Starbucks Corp. on Monday, challenging the coffee giant’s plan to end a distribution deal with Kraft.
The move will send the dispute between the two companies to an arbitration panel as Starbucks looks to sever an arrangement it’s had with Kraft since 1998 to distribute Starbucks bagged coffee to supermarket and other retailers.
Kraft is looking to enforce certain provisions of the deal, including getting Starbucks to pay for ending a business that generated $500 million in annual revenue.
via Kraft Seeks Arbitration in Distribution Dispute With Starbucks – WSJ.com.

