A PR firm accused of writing phony iTunes reviews of its clients’ iPhone apps is settling the case with the Federal Trade Commission.
As part of the proposed settlement (PDF), PR firm Reverb Communications and owner Tracie Snitker must remove any iTunes reviews that were written by Reverb employees posing as ordinary customers and who failed to disclose a relationship between Reverb and its game developer clients. The agreement also bars Reverb and Snitker from posting further reviews on iTunes that pretend to be from independent consumers or that neglect to disclose any connection between the company and its clients, according to the FTC.
via FTC settling case over ‘fake’ iTunes reviews | Politics and Law – CNET News.
