Sasha Hefler, Legal Industry Thought Leader, has been appointed to the 2012 Advisory Committee for the Carmel Valley eDiscovery Retreat

Sasha Hefler, Founder of the legal public relations firmStrategic Brands on Fire and the former President of the Masters Conference, was appointed today as an advisory committee member of the Carmel Valley eDiscovery Retreat being held July 22 – 24, 2012 at Carmel Valley Ranch in Carmel, California.

“Sasha Hefler is a proven asset to CVEDR. Her participation was very instrumental to the success of the first inaugural eDiscovery retreat that took place a few months back in July. Sasha has a vast number of relationships in the eDiscovery industry and an overall tenure in successful brand marketing of educational forums and start-up corporations in the eDiscovery space.” said Chris La Cour Founder & Executive Director of CVEDR.

The advisory committee consists of a number of eDiscovery professionals who are committed to the ongoing development of CVEDR. Their abilities, experience, and knowledge were selected for how they compliment the pivotal direction of the eDiscovery industry. The advisory committee was structured much in part to develop recommendations in a focused, group structure on the speaker and educational direction of CVEDR.

“The 2011 Carmel Valley eDiscovery Retreat brought back some real memories for me personally and it is exciting to see the passion Chris La Cour has for the eDiscovery community. CVEDR will continue to build on its foundation in hopes of becoming a top tier west coast educational legal forum,“ said Sasha Hefler, Founder & President of Strategic Brands on Fire.

About Carmel Valley eDiscovery Retreat
The Carmel Valley eDiscovery Retreat(CVEDR) is a premier resource for legal industry professionals wishing to focus on the complexities and practicalities of eDiscovery. Whether you’re new to eDiscovery, or want to increase your existing expertise, the CVEDR allows an attendee to explore critical topics with established industry leaders and peers – all in one of the most stunningly beautiful areas of the United States, Carmel, California. The retreat offers face-to-face interaction with eDiscovery experts in a collegial atmosphere. Specifically, this eDiscovery educational forum’s agenda has been organized around interactive panel sessions. Attendees can participate in any of the valuable interactive sessions on the most pivotal litigation issues affecting the industry, and develop strategic direction. Explore the 2012 CVEDR website and contact us with questions to get involved today.

To learn more, please visit http://www.cvedr.com.

Strategic Brands on Fire
Strategic Brands on Fire specializes in identity and public relations campaigns for start-ups and companies that need re-branding and positioning in the legal vertical. Beyond the scope of marketing the firm offers sales management, corporate channel partner management and lead generation programs. The company develops effective strategic planning based on unique insight into marketing opportunities based on client needs by delivering increased revenues, a rise in market share and brand awareness. The Strategic Brands on Fire team has established a solid reputation for integrity and trust among their clients and partners.

For more information visit: http://www.strategicbrandsonfire.com.

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eDiscoveryJournal Founders Officially Launch New Market Research Firm — eDJ Group, Inc. – MarketWatch

The founders of eDiscoveryJournal (eDJ), a leading source of independent and unbiased perspectives on eDiscovery news, trends and best practices, today announced the launch of eDJ Group, Inc. The official formation of the legal industry’s newest market research and consulting firm integrates and showcases the demand for the services eDJ has been providing to its legal, IT and service provider clients since opening in 2009.

“eDJ Group’s ability to cover competitive market dynamics, best practices and trends — not only at the strategic level, but also at a very granular level — sets us apart from other firms,” said Barry Murphy, principal analyst and co-founder of the eDJ Group. “Our unique combination of market research, hands-on eDiscovery experience and IT acumen has established us as the market research leaders covering information governance and eDiscovery requirements.”

eDJ was co-founded in 2009 by Barry Murphy — who, while at Forrester Research, was one of the first analysts in the industry to cover the eDiscovery market — and Greg Buckles, one of the industry’s leading eDiscovery experts with more than 20 years’ experience working in consulting and leadership roles for legal service providers, corporate legal departments, law firms and IT/software development. Last May, eDJ added Jason Velasco as CEO to drive the rapid expansion of the firm’s research products, content and services.

“The expansion and growth of eDJ Group’s consulting and analyst services are being driven by the strong demand we’re seeing in the market today,” said Buckles. “Organizations — from the smallest law firm to the corporate clients — are coming to us for guidance and support because of our unique expertise.”

via eDiscoveryJournal Founders Officially Launch New Market Research Firm — eDJ Group, Inc. – MarketWatch.

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eDiscovery Disasters: What Every CIO Needs to Know – IT Management

With the rising tide of regulation and litigation, it can be a challenge for CIOs to know what data the company needs to retain — and for how long — in order to protect and defend itself in the event of a legal or regulatory incident. According Symantec’s 2011 Information Retention and eDiscovery Survey, conducted by Applied Research, it’s no longer just a question of archiving your email. During the eDiscovery process, attorneys more commonly seek structured and unstructured information than they do email, the survey found. Social media and text messages also made the list of commonly requested digital records. Annie Goranson, discovery attorney at Symantec, says that knowing what to keep is critical for CIOs. “There are a lot of risks associated with keeping that data around past its useful life. It really becomes a drain on the business and on the technology that the business is using. The ability and the focus to develop a deletion policy [and] a retention policy puts the entire organization in a much better position with respect to risk. From the CIO’s perspective, that’s probably the biggest gain.” Applied Research surveyed 2,000 global enterprises with at least 1,000 employees on behalf of Symantec in June and July 2011. Respondents came from both IT management and legal departments. In addition to highlighting survey findings, we provide six steps to help you keep your organization prepared for an information request.

slideshow @  eDiscovery Disasters: What Every CIO Needs to Know – IT Management.

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X1 Discovery Unveils Industry’s First Investigative Solution to Collect Social Media Content from Twitter, Facebook and LinkedIn – MarketWatch

X1 Discovery, Inc., today announced the availability of X1 Social Discovery(TM), the first investigative solution specifically designed to address social media content from Facebook, Twitter and LinkedIn. X1 Social Discovery delivers a fast and powerful platform to collect, authenticate, search, review and produce electronically stored information (ESI) from the most popular social networks. Until now, eDiscovery and investigative professionals have been struggling with the challenges of social media evidence. X1 Social Discovery builds upon the industry leading and patented X1 search technology and was designed by experienced eDiscovery practitioners to deliver instantaneous and comprehensive searching capabilities, finally giving investigators an effective way to access this critical body of evidence.

X1 Social Discovery is tailored for eDiscovery and computer investigation professionals and their specific case-centric workflow from collection, search and production, while capturing and preserving key metadata and maintaining a consistent chain of custody throughout the process. It’s is a very fast, comprehensive, yet intuitive, platform specifically designed for search and preservation in support of eDiscovery and other digital investigations.

4 Key Benefits of X1 Social Discovery:

– Very fast and comprehensive search and analysis of social media

– Collect tens of thousands of social media items per hour

– Best practices for social media preservation and authentication

– Provides a case-centric workflow from collection through production

via X1 Discovery Unveils Industry’s First Investigative Solution to Collect Social Media Content from Twitter, Facebook and LinkedIn – MarketWatch.

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Mobile eDiscovery Content Review with eZoom Data Rooms

eZoom Data Room Services from Global EDD Group enable mobile content review via your iPad, iPhone or iPod Touch device and include such features as:

  • Secure role-based access based on your eZoom user account,
  • Full-text searching,
  • Commenting and tagging of  discovery files,
  • Direct uploading of document and photos.
eZoom™ Data Rooms are a service from Global EDD Group that provide a basic, flexible platform for a quick, focused, content-driven analysis of discovery documents such as e-mails, documents, spreadsheets, presentations and scanned images.  Further information about eZoom is available by clicking here.
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Information Retention: Help Customers Prepare for eDiscovery | The VAR Guy

More Prepared Companies Fare Better

When facing an eDiscovery request, it’s clear that timely and thorough compliance are important to receiving a favorable outcome. Businesses adhering to best practices were able to respond to information requests in one-third of the time that unprepared businesses needed. Working with your customers to help them proactively implement an information retention policy will offer a measure of protection in the event of legal action. The case for putting a policy in place is pretty clear:  unprepared businesses suffer court-imposed sanctions more than four times as often, and find themselves in a compromised legal position nearly twice as much.

Your Call To Action

You can help keep your customers out of hot water by helping them be proactive and prepared to produce electronic records if needed. Here are a few ways to make sure your customers are ready.

Work with your customers to develop an information retention plan, or evaluate the effectiveness of their current plan.

As part of the plan preparation, help clients identify where all electronically stored information is stored.

Conduct litigation exercises with your clients to assess their preparedness level, and implement advanced legal hold processes to minimize the risk of noncompliance.

Ensure that your customers are using backup for recovery and archiving for discovery.

via Information Retention: Help Customers Prepare for eDiscovery | The VAR Guy.

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Electronic Discovery: The Imperative of Private Clouds – Forbes

It is important to review the history of e-discovery’s move to the cloud, As background, then Google CEO Eric Schmidt began evangelizing the cloud as early as 2006. According to Steve d’Alencon, Chief Marketing Officer of e-discovery vendor CaseCentral, 2006 also witnessed corporations beginning to view e-discovery as a strategic business process. He added: “CaseCentral has been delivering its software as a service since 1994, essentially pioneering the notion of cloud-based eDiscovery. When the cloud paradigm began to gain traction, we were already prepared to take advantage of this shift due to our SaaS-based architecture.  As a result I decided to go all-in on the cloud from a marketing perspective, and even trademarked the term ‘CaseCentral eDiscovery cloud.’”

Source: CaseCentral Case In Point

Boeing, for example, a CaseCentral client, centralized its e-discovery in-house while still working closely with outside counsel. Boeing thus achieved consistency and efficiencies the absence of which previously made e-discovery much more challenging and dispersed among outside counsel using different technology platforms.

The Underpinnings of the Cloud

Before we turn to the topic of security in public and private clouds, it’s worth examining the

various elements of the cloud computing model.

The cloud model itself is a three-tiered structure based on (1) infrastructure-as-a-service (IaaS); (2) platform-as-a-service (PaaS); and (3) software-as-a-service (SaaS). Infrastructure and software are particularly important for corporate counsel to master.

Provisioning infrastructure from a third-party cloud vendor allows corporations to take advantage of processing, storage, networks, and other fundamental computing resources on which its computers can run software, including platforms, Operating Systems, and applications.

As the National Institute of Standard and Technology definition of the cloud makes clear, “[t]he consumer does not manage or control the underlying infrastructure, but has control over what to deploy on it. An example of IaaS is Amazon’s Elastic Compute Cloud (EC2).

Source: rswallpapers.com

Corporate counsel must have an intimate understanding of—and must help define from the start—their corporation’s business and IT strategies in this area, particularly the nature of their company’s cloud infrastructure.

via Electronic Discovery: The Imperative of Private Clouds – Forbes.

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Hiding from eDiscovery in Plain Site « eDiscovery101

QR or “quick response” Codes have been showing up a lot more in the last year. A QR code is a matrix barcode (or two-dimensional code), readable by QR scanners, also readable by mobile phones with a camera, tablet computers with built-in camera including iPads, and smartphones including iPhones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be a text message, a SMS message, a URL, an email reply or several other types of data. The QR code in the top left corner of this blog is the QR code for the URL for the eDiscovery101.net blog site.

QR codes are increasingly gaining acceptance in United States business and end user mind share, though they have been popular in some Asian countries for many years.

So what do QR codes have to do with eDiscovery? A friend of mine was telling me about a new business he had started using QR codes in a very unique way and it occurred to me to wonder if eDiscovery collection and review applications would be able to recognize data encoded into QR codes and if not, how could custodians use QR codes to pass information they didn’t want to be found in an eDiscovery process. For example, could you email information to others without calling attention to yourself by using encryption or have the content indexed and flagged by eDiscovery applications?

The answer is absolutely…

Look at the following email example:

via Hiding from eDiscovery in Plain Site « eDiscovery101.

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Chat Translation is a Priority in Legal and eDiscovery Areas

As we live, work and play in a global community, any company not leveraging a chat translation solution in order to support a multilingual customer base is missing out on key opportunities for strong growth. Lionbridge promotes the importance of chat translation technology and offers its GeoFluent platform to support this activity for companies throughout the world.

This is especially true for legal firms, as attorneys must often perform tasks for individuals who do not speak English as their first language. Quality service is still an important factor and the language barrier can be an obstacle difficult to overcome without tools like chat translation. I

n this recent Lionbridge blog, the importance of chat translation was explored in a video included in the LionDen Legal Library Session, as well as the value proposition Lionbridge offers to the broader market. Lionbridge partners with the world’s top global corporations and their legal partners to provide language translation services. The solutions that Lionbridge provides address the challenges lawyers face when performing their jobs across languages and cultures.

via Chat Translation is a Priority in Legal and eDiscovery Areas.

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HP + Autonomy – What It Means For Archiving, Records Management, and eDiscovery | Forrester Blogs

While this purchase holds promise, I’m skeptical about how it will translate to near- and mid-term advantage for enterprise customers focused on information risk management. Here’s why:

HP and Autonomy information risk management portfolios have significant overlap. With its TRIM and IAP product lines, HP today offers records management and archiving products. Leveraging a long string of acquisitions, including Meridio, Zantaz, Interwoven, CA Technologies, and most recently Iron Mountain Digital, Autonomy also sells records management and archiving. Prior to today’s announcement, Autonomy faced some portfolio rationalization challenges. With a broader set of records management and archiving assets after the deal finalizes, HP will face some tough choices in determining which of its product lines will receive corporate investment over the long term. While Autonomy will bring significant new eDiscovery functionality and a rich pool of information risk management specialists with legal expertise, HP and Autonomy records management and archiving customers should be cautious until product direction is clarified.

The two corporate cultures are fundamentally different. While Autonomy has long pushed the edge of the marketing envelope, HP traditionally has taken a very different approach with much tighter linkages between its marketing claims and proven functionality, backed by customer examples. Autonomy’s information risk management vision is compelling, but its “end-to-end” claims lack a solid set of customer success stories using Autonomy’s portfolio in a comprehensive way. In my opinion, a key lesson from this deal is that good marketing pays off. Over the long term, I expect that the two vendors’ profoundly different approaches will cause big bumps in product development and in sales and marketing strategies.

via HP + Autonomy – What It Means For Archiving, Records Management, and eDiscovery | Forrester Blogs.

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