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Transitioning to IPv6: What Your Marketing Department Needs to Know

June 17, 2011 by Leave a Comment

Make Every Day IPv6 Day

Recently we spoke with Martin Longo, CTO at Demandbase, about how companies can best prepare for IPv6. Lest you think that this is a lesson for IT security, you’d be mistaken. Chances are your company’s IT staff is well aware of the issue. Marketing departments, on the other hand, may not have been briefed on the issue. But they should be.

Demandbased  published a white paper that outlines why marketers should care about the IPv6 switch. In it, Longo explains while “there won’t be one magic day when all Internet traffic suddenly converts over to IPv6,” IT and marketing departments should prepare for the performance and reliability issues that are likely to arise over time.

 

TIP: Hosting providers, networking equipment vendors, operating systems, Web servers, home-grown applications and databases will ALL need to convert to IPv6 for your organization to be truly IPv6 compatible.”

Of course, not all apps will be affected by IPv6, but marketers may not realize just how many of the SaaS may rely on IP addresses for functionality. Here’s a quick exercise Longo suggests to help figure out the risk. Make a list of the types of functionality used. Anything that delivers analytics, geolocation-based or demographic information is probably using IP addresses to make it happen. Identify the applications pulling this data and start inquiring with vendors.

via Transitioning to IPv6: What Your Marketing Department Needs to Know.

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Happy IPv6 Day! | TG Daily

June 8, 2011 by Leave a Comment

Google, Facebook, and hundreds of other internet companies will today take part in the first worldwide test of IPV6.

As the world runs out of IP addresses, Internet Protocol Version 6 should expand the number from its present 4.3 billion addresses, almost all of which have been used. IPV6 will offer millions of times as many.

“The goal of the Test Flight Day is to motivate organizations across the industry – internet service providers, hardware makers, operating system vendors and web companies – to prepare their services for IPv6 to ensure a successful transition as IPv4 addresses run out,” says organizer the Internet Society.

Today, more than 400 organizations including some of the world’s largest websites will enable IPv6 across their servers for a 24-hour ‘test run’ to identify the scale of any problems. Network equipment vendors such as Cisco Systems will also take part.

“The vast majority of internet users will not see anything different on 8th June,” says Sebastien Lahtinen, co-founder of thinkbroadband.com. “Most of the time we type in addresses like www.facebook.com into a web browser, and our computer and the Domain Name System (DNS) takes care of converting this into an IP address, so we don’t have to remember IP addresses themselves.” he adds.

via Happy IPv6 Day! | TG Daily.

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Test Driving a New Internet Starts Wednesday – Real Time Brussels – WSJ

June 7, 2011 by Leave a Comment

Watch carefully when you turn your computer tomorrow. If everything goes according to plan, you won’t notice a thing, even though large parts of the Internet will be going through a test run for its next stage: Internet Protocol version 6 (IPv6), a new system to ensure that the web doesn’t run out of addresses.

On June 8, search and content giants including Google, Facebook, and Yahoo! will make their websites available over the new system – while your hardware and browser need to be able to set up to view them as well, it’s effectively the largest test yet of the new set of standards.

“Content providers are really keen to make sure their services are available very widely for end-users and distributed globally,” Mat Ford, the Internet Society’s technology program manager told Real Time Brussels on the phone from Edinburgh. This is worth doing now, because “the consequence of IPv4 running out of address space, is that services become very brittle and hard to debug when things go wrong.”

The concept is explained in this article – put simply, it’s like when telephone companies run out of numbers and have to add an extra digit in order to extend the network. The internet grew faster than anyone could have predicted and if the switchover isn’t made to IPv6, services will become increasingly disrupted as the system creaks under the weight of billions of new users from emerging countries joining the current masses online. That’s where the content providers come in, according to Mr. Ford.

“It’s a chicken and egg situation: for years you’d hear content providers saying there were no users with IPv6 access, while internet service providers said, there’s no content. IpV6 Day is about trying to change that cycle: we’re going to kill the chicken and break the egg.”

via Test Driving a New Internet Starts Wednesday – Real Time Brussels – WSJ.

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Official Google Blog: IPv6 marks the next chapter in the history of the Internet

February 3, 2011 by 1 Comment

In the same way your phone is associated with a unique number, your computer is assigned a unique Internet Protocol (IP) address when you connect to the Internet. The current protocol, IPv4, allows for approximately 4 billion unique addresses—and that number is about to run out.

This morning the Internet Corporation for Assigned Names and Numbers (ICANN) announced (PDF) that it has distributed the last batch of its remaining IPv4 addresses to the world’s five Regional Internet Registries, the organizations that manage IP addresses in different regions. These Registries will begin assigning the final IPv4 addresses within their regions until they run out completely, which could come as soon as early 2012.

As the last blocks of IPv4 addresses are assigned, adoption of a new protocol—IPv6—is essential to the continued growth of the open Internet. IPv6 will expand Internet address space to 128 bits, making room for approximately 340 trillion addresses (enough to last us for the foreseeable future).

Google, along with others, has been working for years to implement the larger IPv6 format. We’re also participating in the planned World IPv6 Day, scheduled for June 8, 2011. On this day, all of the participating organizations will enable access to as many services as possible via IPv6.

via Official Google Blog: IPv6 marks the next chapter in the history of the Internet.

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IPv4 Out of Stock! Will IPv6 Finally Make it Mainstream?

November 17, 2010 by Leave a Comment

IPv4 addresses are almost out of stock. This isn’t the first time somebody rang a bell about it, but now the situation is getting desperate. According to reputable institutions and individuals, within the first quarter of 2011, we could run completely out of IPv4 addresses.

The news that current addressing scheme (i.e. IPv4) will soon reach its maximum capacity is not new, in fact, there have been warnings for quite some time. But the news is still bound to cause a lot of turmoil. Although it doesn’t mean the end of the internet, it will leave new users without an IP address. No IP address means no Internet connection, so what is the solution?

IPv4 Isn’t Oil — How Can We Run Out of Stock?

The IPv4 Address Report is one of the sites where the availability of IPv4 addresses is reported daily. Their Nov 16th report states that the IANA pool of unallocated IPv4 addresses will exhaust on March 13th, 2011 and that the unallocated addresses equal to only 4 percent of all addresses.

When you hear warnings all the time and disaster doesn’t strike, you don’t believe in such warnings anymore. Remember the Y2K? Did disaster strike then? No, it didn’t, mainly because everybody was too scared to neglect the warning and did what they were supposed to do in order to make their system compliant.

The situation with IPv4 is similar — if we don’t do what we need to do in order to avoid disaster, it will strike. In fact, measures have been taken long ago. When the limitations of IPv4 became clear, an “upgrade” — the so-called IPv6 — was developed. However, in past decades, not much has been done in order to push the implementation of IPv6 by companies and individuals.

via IPv4 Out of Stock! Will IPv6 Finally Make it Mainstream?.

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