Make Every Day IPv6 Day
Recently we spoke with Martin Longo, CTO at Demandbase, about how companies can best prepare for IPv6. Lest you think that this is a lesson for IT security, you’d be mistaken. Chances are your company’s IT staff is well aware of the issue. Marketing departments, on the other hand, may not have been briefed on the issue. But they should be.
Demandbased published a white paper that outlines why marketers should care about the IPv6 switch. In it, Longo explains while “there won’t be one magic day when all Internet traffic suddenly converts over to IPv6,” IT and marketing departments should prepare for the performance and reliability issues that are likely to arise over time.
TIP: Hosting providers, networking equipment vendors, operating systems, Web servers, home-grown applications and databases will ALL need to convert to IPv6 for your organization to be truly IPv6 compatible.”
Of course, not all apps will be affected by IPv6, but marketers may not realize just how many of the SaaS may rely on IP addresses for functionality. Here’s a quick exercise Longo suggests to help figure out the risk. Make a list of the types of functionality used. Anything that delivers analytics, geolocation-based or demographic information is probably using IP addresses to make it happen. Identify the applications pulling this data and start inquiring with vendors.