Research In Motion Ltd. (RIM) will offer companies software to manage the iPhones and other handsets that are increasingly displacing its once-dominant BlackBerry, seeking to bolster relationships with corporate customers.
BlackBerry Mobile Fusion, as the device-management software is known, will be available in the first quarter and can run alongside or replace the BlackBerry Enterprise Server networks RIM now operates for companies and government agencies, said Alan Panezic, vice president of platform product management.
“This is a really, really important strategic move,” he said in an interview. RIM is conducting trials with financial- services, manufacturing and pharmaceutical companies, he said.
The flow of devices such as Apple Inc. (AAPL)’s iPhone into the workplace is accelerating as companies seek to save money by letting workers use their own devices and making those more secure, rather than giving workers corporate-issued BlackBerrys. With the new software, RIM is offering a solution that lets corporations manage BlackBerrys as well as rival devices
via BlackBerry Maker RIM Planning E-Mail Support for Apple’s IPhones, Android – Bloomberg.