Verizon Wireless, the biggest U.S. mobile operator, will start offering a lower priced mobile data service with limited downloads on October 28, according to a person familiar with the matter.
The move by the venture of Verizon Communications (VZ.N) and Vodafone Group Plc (VOD.L) follows smaller rival AT&T Inc’s (T.N) elimination of unlimited data service plans earlier this year, when AT&T also introduced a choice of lower-priced plans with limited downloads of items such as email or games.
Verizon Wireless has said recently it would move to tiered pricing but the company declined to comment on Tuesday.