The MDM market continues to grow because it focuses on specific business drivers and business-led initiatives.
Master data management (MDM) is critical to achieving effective information governance, according to a report from IT research firm Gartner, which noted failure to manage information accurately has been the root cause of several incidents, including the leak of sensitive information to WikiLeaks, and can be fatal to the success of MDM programs. Gartner estimates worldwide MDM software revenue will reach $1.9 billion in 2012, a 21 percent increase from 2011.
MDM is a technology-enabled business discipline in which businesses and IT organizations work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the organization’s official, shared master data assets. It is increasingly identified by organizations with the launch of a formal enterprise information management (EIM) strategy and the foundation of an information governance program that supports EIM.
“The recent global financial crisis has put information governance in the spotlight,” said Ted Friedman, vice president and distinguished analyst at Gartner. “Information governance is a priority of IT and business leaders as a result of various pressures, including regulatory compliance mandates and the urgent need for improved decision-making.”
MDM is one of the most notable information governance programs, and the MDM market continues to grow because it focuses on specific business drivers and business-led initiatives. Gartner predicts by 2016, 20 percent of CIOs in regulated industries will lose their jobs for failing to implement the discipline of information governance successfully.