Twitter is in advanced talks to acquire social networking management solutions provider TweetDeck for about $50 million. The Wall Street Journal reports Twitter is targeting TweetDeck in an effort to simplify its microblogging services and broaden the appeal of its platform for both new and existing users. TweetDeck effectively serves as a personalized browser spanning across a user’s social networks and contacts, offering customization tools to simplify tweeting and sharing photos, videos and links. Twitter declined to comment; TweetDeck CEO Iain Dodsworth could not be reached.
According to The Wall Street Journal, Twitter’s plans to enhance its overall appeal include welcoming new users with tweets from individuals in their specific geographic region, in part to dispel the image that the platform serves as little more than a soapbox for celebrities to broadcast their opinions.
via Report: Twitter deep into talks to purchase TweetDeck – FierceMobileContent.