Two years after a Facebook co-founder and one of the early employees, Dustin Moskovitz and Justin Rosenstein, started their own clandestine business software company, called Asana, they are finally ready to open it to the public.
They took the wraps off the company Wednesday, revealing Asana’s secret product: a souped-up to-do list for people working on projects.
“Today people have all this information stuck in their heads, split across a gazillion different e-mails and documents and status meetings, just to try to stay on same page,” Mr. Rosenstein said. “Asana takes all that work and unifies it onto one page.”
Asana’s biggest competitors, he said, are the low-tech tools people use now to coordinate with one another, like meetings, Post-in notes, e-mail chains and whiteboards.
Using Asana, a Web app, employees (or members of a family or another group) can break a project into tasks, assign the tasks, add notes and tasks along the way and track the project’s progress. Asana’s founders say it saves time because everyone on the team knows the status of tasks in real-time and there is no need for meetings or for managers to spend time checking in with the people who report to them.
via Asana Introduces a Souped-Up To-Do List to Organize Work – NYTimes.com.
