Google is taking its Street View mapping service indoors. No, it won’t capture you vegging out on your couch, but the feature will be exploring the interiors of certain businesses.
A pilot program started in April 2010 and back in May, Google announced plans for 360-degree Business Photos, a program that would send Google photographers to various businesses to snap professional photos for their Places Page. A spokeswoman said today that “we’re seeing renewed interest in the past few days because as promised, as more of the imagery becomes available, we’re getting more of it online.”
Atlantic Wire pointed to a comic book store in Tustin, California that has interior Street View activated. Arrows appear on the floor, allowing you to walk right in and peruse the layout. If you’re at the street level, you can just “walk” into a store following the same arrows.
“This experience, using Street View technology, includes 360-degree imagery of the business interior and storefront,” Google said back in May. “With this immersive imagery, potential customers can easily imagine themselves at the business and decide if they want to visit in person.”
Photographs are taken by “trusted” photographers, Google said, though businesses can also upload their own images via Google Places. The company is currently setting up shoots in the U.S., Australia, New Zealand, Japan, France, and the UK. In the U.S., that includes Los Angeles, Miami, Houston, Austin, D.C., Boston, Pittsburgh, Dallas, Baltimore, Philadelphia, and New York. Google said it is starting with businesses “that we know are searched for most regularly,” like restaurants, hotels, retail shops, gyms, salons, and repair shops.
If you want your business photographed, you can apply online. Google will own the photos it takes, but businesses can request to have shots they don’t like removed.
via Google Launches Indoor ‘Street View’ Shots | News & Opinion | PCMag.com.